Apple handing out Ted Lasso stickers at retail stores ahead of new season

 Some Apple retail outlets are giving out promotional sticker packs featuring Ted Lasso's Memoji ahead of the new season's premiere on Apple TV+ this Friday

Apple has released a few iMessage sticker packs for previous TV+ series, such as Snoopy in Space and Dickinson, but this is the first time we've seen show-specific promotional materials distributed at Apple retail locations

The sticker pack consists of a four-piece set showing the Ted Lasso Memoji figure in various positions. The page also includes a promo for the new season (which premieres on Friday, July 23), as well as a QR code that connects buyers to the TV app on their iPhone

(It’s not clear if every Apple store will be stocking these stickers, so don’t make a visit just for this.)

Ted Lasso has been a huge success for the streaming service, which debuted in late 2019. Unlike many of its competitors, Apple has eschewed the purchase of well-known franchises in favor of developing entirely new properties. Apple has been releasing new material every few weeks, and Apple TV+ now has 88 titles on the calendar, as it continues to create a library of exclusive premium entertainment

To date, Ted Lasso has been Apple TV+’s biggest success both in critical reception and audience viewership. Just this week, Ted Lasso was nominated for 20 Emmys, setting an awards record for the comedy series category. The show has also earned Golden Globes and Critics Choices awards.